No jargon. No tips. No hype.

Investing, for normal people.

Plain-English answers on shares, savings and rates — so you can decide with confidence.

We never hold your investments and you can't buy shares here — your money stays wherever you keep it.

The Saverz app open on a phone, showing a single plain-English card

You're not alone.

14.1 million

DIY investment accounts in the UK. One in five adults now invests on their own.

4 in 5

DIY investors have never had financial advice. They're picking shares, funds and ETFs completely alone.

40%

of people who don't invest say a lack of knowledge is what stops them.

29%

feel overwhelmed by the number of options.

Millions are guessing. You don't have to.

Sources: FCA Financial Lives Survey; Boring Money Advice Report.

A woman at her kitchen table with a cup of tea and her phone

It shouldn’t be this hard. So we built Saverz.

Penny, your investing coach

Meet Penny. Your own investing coach.

Penny reads the boring stuff, explains it like a friend, and helps you understand before you invest. The decisions are always yours.

What Penny reads, every day

  • Company announcements

    The official wording, twice every weekday

  • Companies House

    Accounts and directors' filings

  • Bank of England

    The base rate and market averages

  • NS&I

    The Premium Bonds prize rate

  • The regulator

    Warnings, complaints records, failed firms

  • Business newsrooms

    Sky, BBC and Guardian business desks

Nine more, and how often each one refreshes — see the full list

Everything she says links back to where it came from. When she isn't sure, she says so.

Not sure where to begin? That's Penny's favourite kind of person.

  1. 01

    Say hello — no sign-up needed

  2. 02

    She’ll show you round and help you set up in a couple of minutes

  3. 03

    Then she starts reading the market for you

This is what you wake up to.

Penny, your investing coach

PENNY'S MORNING NOTE

Morning. Here's Saturday's note.

  1. Tesco

    +1.2%

    Britain’s biggest supermarket

    Strong food sales in yesterday’s trading update.

  2. National Grid

    −0.4%

    Carries the country’s electricity

    No news of its own — the whole sector drifted down a touch.

  3. Greggs

    +0.6%

    Sausage rolls, 2,500 shops

    Twelve new shops confirmed for the autumn.

Nothing needs your attention today — enjoy your weekend.

— Penny

An example note — not live data.

A red British pillar box on a sunlit pavement against a pale wall

Penny does three jobs for you.

The words, the how, and the reading.

01

She kills the jargon

ISA, ETF, yield, spread — tap any word and Penny explains it in one sentence, like a friend would.

02

She teaches you how it works

Short lessons on what a fund is, what fees really cost you, and how to check a company before you buy.

03

She becomes your researcher

She reads the filings, results and news for you, then hands you a plain-English note with every source linked.

Sunrise over London rooftops and chimney pots

One of Penny's cards

Tesco: sales have slowed, and one analyst has gone cooler on it.

It still sells more groceries than anyone in Britain — but growth is thinner than last year, so it's worth a look before you add more.

Worth reviewingShow me Penny's working
A stack of company annual reports on a desk under a warm lamp, late at night

Plain English, always

Then she explains it like a friend would.

Not a summary in the same language that confused you. A sentence you'd actually say out loud.

The document

A results statement runs to ninety pages of “adjusted operating margin” and “headwinds”. Nobody reads it. Penny does.

The translation

It comes back as a sentence a friend would say: they sold more, but it cost them more to do it.

The proof

Every line links to the page it came from, so you can check her working — and she says so plainly when she isn’t sure.

Free: five companies from Penny's fifty, once a day. Members: 30 companies — any listed company or fund — the moment it happens.

Two people talking quietly over a pint and a coffee in a warm British pub

Should your money even be in shares?

Move the dial and see the shape of the difference.

£100
£

In a savings account

£14,725

Invested

£17,308

After 10 years, illustration only — not a rate, a quote or a suggestion. Real investing goes up and down. — Penny

Try the full calculator

Got a lump sum instead? The full calculator handles that too.

Penny's honest rule

Before you invest a single pound: build a rainy-day fund first — three to six months of spending, in a savings account you can reach instantly. Investing is for money you won't need for years. If you might need it soon, a savings account isn't boring — it's smart.

Not sure investing is right for you yet?

That's a perfectly good place to be — and often the right one. Savings accounts, Cash ISAs and Premium Bonds are where most people should start, and Penny watches those just as closely as she watches shares.

Inside your dashboard

See a real dashboard before you sign up.

Bundles of morning newspapers on the doorstep of a British corner shop

While you sleep, I'm still reading.

Filings land at 7am. Rates change overnight. Penny reads it all and keeps the one thing that matters.

Overnight, on your behalf

  • Company filings

    the official paperwork

  • Results

    how the year is going

  • Announcements

    anything they must tell you

  • Savings rates

    what the banks are paying

A row of ordinary red-brick British terraced houses in warm afternoon light

One price. Or none.

Free

£0

Learn the basics and practise with Penny. Forever.

Start free

Saverz Member

£4.99 a month

Follow anything you like. Cancel anytime.

See what you get
A glass jar of pound coins on a kitchen worktop in morning light

Start with £1,000 that isn’t real.

The lessons work whether you've really got £100 or £1 million.

Plain English, always. · Every fact shows its source. · We say “we don’t know” when we don’t. · No tips, no hype — the decisions are yours.